The packaging is the fine process of wrapping a product into a wrapping. It is a very powerful way to market the brand in the market and it gives an additional ten points if it is done right. Packaging fulfills some of the basic and important purposes of life including attracting the audience and safely transferring the product from the brand to the client. However, there are the basic seven functions of packaging which are listed below for you.

1. It appeals the buyers

• Good packaging is very important as it will attract the buyers towards the product.
• It also enhances the appeal of the product before even opening to check what is inside.
• It will leave a good impression on the user and will make him curious to see inside the packaging.
• It will also give the buyer a good deal of idea of what is packed inside. It is important for a client to have an adequate idea of what is kept.
• This will also increase the value of the product and the buyer will make a good deal about spreading the information about the product to his friends and family too. 
• It makes the customers infatuated with the packaging before the customers are infatuated by the product itself.
• It makes the owners spend a good deal of money on the designs and color schemes which will attract the customers. 

2. It protects the stuff which is inside

• The packaging is supposed to protect the contents inside the packaging.
• Standard packaging will protect the product from external factors like the extreme temperatures and damage.
• It is also necessary to protect and secure the stuff from getting contaminated which can be done by using the right packaging.
• If the products are fragile or sensitive then they must be handled with care. For example, products made of glass should have the adequate packaging which will not let them break.
• Likewise, the packaging of eatables should be done accordingly, which must not let them get spoiled due to the conditions on the outside.
• While transportation, the packages are supposed to undergo through various motions and it is important for them to stay in place when this happens.

3. It helps in the promotion of the products

• In the modern world, all the promotion of brands is done adequately by using good packaging.
• It must have the capabilities to self-advertise so that your product can speak for itself in the absence of advertisements.
• With the right designing, a product can become an ambassador of advertisement for the brand.
• It also displays all the information of the product on the packaging and makes it easier for the buyer to know about what is inside and what is not.
• It also helps you to have the chance to make your product seem different than other products of different brands in the market.
• The basic information of the product like its name, contents, retail price, expiry date and health benefits are mentioned on the packaging which makes it easier for the customer to know all about the product.

4. It gives adequate details of the warranty and related warnings

• Every product is known to have a warranty. By mentioning it clearly on the packaging, you can make it easier for the audience to see the warranty.
• Likewise, products are bound to have warnings too. All the mentioned warnings can be taken care of, if they are clearly mentioned on the products.
• Packaging also serves the purpose of mentioning expiry dates on the products which are keenly taken care of by the customers.
• It is also legally important to keep the customers aware of all such things like warnings and expiry dates, which is easier if you apply the best packaging for your product.
• It has legal significance because if such important details are not mentioned on the packaging, then it can cause a trouble for your brand in front of the law.

5. The function of transportation and loading

• Good packaging is bound to perform functions like making its handling and loading very easy.
• This is why, it is vital for the company to make a packaging that will ensure that the product is handled the way the company intends for it to be carried.
• This also makes the transportation of products easier because otherwise it can cause damage that will fine the transporters.
• They must also be made easy to place on each other without causing any damage or even do not spill while being placed side to side.
• This is important to protect the stuff and make it easy to transport it from place to another safely.
• The packaging assigned to a certain package must be practical and functional at the same time. This helps you to gain a lot of customers shortly.

6. It will make your brand establish among others

• The main way to establish your brand among others is to make the consumers have what they want and taking care of their needs by mentioning all the important details on the packaging.
• Good packaging is equal to good expression. This will express your true sentiments in front of the clients and gain their trust accordingly.
• This technique also helps the product in further carrying its importance to others. The same packaging will be carried on towards other people and more and more people will be aware of it.
• It is necessary for packaging to have printed logos on it which will help it to be known among others.

7. Use packaging as a means of engaging with the customers

• Packaging is an important source to make your product engage with the customer without its ability to speak.
• This happens easily as when a customer decides to purchase a product, then he makes sure that he is buying the right product. This will only happen if the packaging makes the customer engaged with itself by making it attractive and informational.

It is important for a company to fancy all these important functions and aspects of packaging which make them significant.

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