Eyeshadows, a luxurious makeup item, is used widely. Recent times are revolutionary for the makeup world. More and more people are coming under the span of this umbrella. Since makeup is fragile, its packaging holds immense importance. Fascinating eyeshadow packaging boxes are growing in popularity. In addition to protecting the shades inside from external damage, the palette boxes are designed to attract customers. Let us discuss the ways you can make these attractive boxes to achieve these goals.

Making custom boxes is the ideal way to boost the look of packages. Numerous brands use this tactic to achieve appealing designs for eyeshadow packaging boxes. These custom-made designs are unique. This uniqueness is either related to the colors of eye shadows inside or to the brand itself. Either way, the customization depends upon the designer. Thus, every design decision matters immensely. This is because these lead to the final product. 

As mentioned above, eyeshadows are fragile and delicate. Even the slightest damage can ruin the whole palette. To avoid this, brands choose sturdy boxes. This sturdiness protects the eyeshadows inside. It provides extra cover for any potential damages to the product. While brands take various other precautions, this one is a must. Some materials used in the market today are cardboard and corrugated sheets. Both of these are firm enough to protect the shades inside. For this reason, they are popular in the market.

The materials mentioned above are effective to use. This is because of the numerous benefits they yield. In addition to the sturdiness, these materials are eco-friendly. This means that they can decompose in the natural environment easily. Traits like this attract customers. For this reason, it is advised to use green and eco-friendly materials to package eyeshadows.

Printing paves the way to make charming eyeshadow boxes. It is responsible for either enhancing the design or undermining it. For this reason, careful decisions were needed. There are two printing methods available: CMYK and Pantone colors. Since CMYK is a conventional method, it is less accurate. Whereas, the Pantone colors possess a wider variety. Thus, they are more accurate. For this reason, using PMS instead of CMYK yields better eyeshadow packaging boxes. Color matching is extremely important since the product is eyeshadows. This is why most designers prefer Pantone colors.

Laminations/ finishes are as important as the printing itself. They add the final touch to the packaging. Without this, the eyeshadow box lacks that glimmer. Various finishes are used in today's world. These include matte, glossy, UV spot, and holographic laminations.  Others are water resistant and solvent free. In this way, the eyeshadows are protected from external damage. They retain their original quality, thereby increasing the life of these eyeshadow palettes.

It is imprudent for the eyeshadow box to look vibrant. Usually, it portrays the essence of colors inside the palette. However, making an eye-catching design is as important as the package itself. It decides the vibe of the box. For shimmery and bold colors a bold design is best. Whereas a subtle design is ideal for soft nude shades. Again, the overall design choice depends entirely on the brand and its designers. However, it is vital to pay proper attention to it. This ensures the reliability of the box with the product (eyeshades).

Theme refers to the overall vibe a box radiates. Depending upon the brand and the colors used, this may vary. For instance, colors may be associated with seasons, fruit flavors, etc. This set a theme. Many brands change their packaging of eye shadows with changing seasons as well. For instance, spring may have vibrant and colorful custom packaging relating to the blooming of flowers. This is unique to each brand. However, a 'theme' is used to pique the interest of the clients. In this way, the brand persuades them to buy the eyeshadow product.

Brand identity is an essential part of any packaging. However, this must be communicated clearly. Various design factors of the box lead to this. These include a Logo, brand tagline, and labels. In short, the cosmetic packaging boxes carry information about the brand making them. This acts as a marketing strategy. Thus, it needs to be done well for effective communication. Let us look at the ways that build this up. Typography and visuals play a vital role in this. The brand information is melded within the design in a way that makes it pop. The colors, design, and typing styles should be unique. While the brand information must be innovative, it should be persistent to establish a strong brand identity. In this way, the customers get familiar with it. This recognition boosts the brand image.