What is the significance of correctly measuring the box dimension?
Let us begin from scratch. What is the purpose of customized packaging? Why is it widely used in retail packaging?
First of all, it is an excellent storage box. It protects the enclosed items from contaminants, moisture, extreme pressure, and temperature. In other words, it provides top-notch protection and extends the shelf life of the enclosed items.
Selecting the box style isn’t enough. There is much more to it. Yes, we are talking about the box dimension. Brands need to know the exact size of the cosmetic packaging and the product. It plays a critical role in brand marketing and customers' unboxing experience.
In this post, we will shed light on the importance of the box dimension and how to calculate it. So let's dive into the details.
What is Improper Packaging?
As stated earlier, the primary purpose of a custom cosmetic box is to protect the product.
Too big or too small boxes damage the mascaras, lipsticks, perfumes, nail polishes and the list goes on. It is a waste of money and energy and ruins the customer's unboxing experience.
Therefore it is important to know the product and the box size. As a result, the customized packaging is a perfect fit for the product and offers great value for money.
What is Meant by Box Dimension?
Cosmetic packaging vary in their size, color, and style. Each box is different and is designed according to the product size, weight, and quantity.
Every brand prefers the right size packaging. It means the box should be of accurate size, functional, handy, and attractive. In other words, it should have all the ley features to attract the potential customers.
Coming back to the box dimension. It includes the length, width, and height of the box. The length is the longest side whereas the width is the shortest side from the top. Height is the side perpendicular to the length and width.
How to Measure the Box Dimension?
It is pretty simple. All you need is to have a measuring tape or a scale and that’s it. It makes it easier to calculate the dimensions of flat-shipped or assembled boxes.
First of all, clean the table top and place the custom cream boxes. Then calculate the box’s length, width, and height step by step.
Have you gathered the information? Now use the formula length x width x height and multiply the given values.
It gives you accurate information about the box space. Hence you can easily place the cream jars or tubes without worrying about the damage.
Why is it important to know the box volume?
Right-size packaging is a game-changer thing. It offers numerous benefits to brands and customers. It is a complete win and makes the cosmetic packaging worth buying.
Let us discuss it from a business perspective. Calculate the box size and enjoy the following benefits
- Gives an accurate estimate of the shipment fare
- Saves the product from damage
- Tells about the box’s storage capacity
- Helps your brand acquire the best shelf placement
Do you want to expand the customer base? Knowing the exact box size is the key to success
- It elevates the customer's unboxing experience
- Offers a hassle-free opening mechanism
- Saves the customers from getting bruises or injuries
- Accurate size custom cosmetic boxes are a perfect fit for the products
- Offers great value for money
- Promotes word-of-mouth marketing
What is the Difference Between External and Internal Box Dimensions?
Do you want to know about the custom cosmetic box storage space? Calculate the box’s internal dimension. It tells about how well your products will fit inside. It gives accurate information and saves your product from damage.
What happens if you ignore the internal box dimension? There are two scenarios.
- The box is too big and your products are floating or bumping into one another.
- The box is too tight or small for the products and it's hard to close the box
Therefore, it is highly recommended to design slightly larger cosmetic packaging compared to the product. It gives optimum space for product movement and makes the packaging convenient. As a result, the customers can easily open and review the products without getting harmed.
Let us talk about the external dimension. It tells us about the full size of the assembled boxes. However, it doesn’t guide about the box’s thickness.
For example, corrugated boxes are used for storing and shipping purposes. The double wall structure makes it a durable and sturdy packaging solution.
Fluting (wavy pattern) increases the box’s thickness and adds more millimeters to the packaging. Therefore, for precise and accurate measurement, it is vital to calculate the internal dimensions.
Score-to-score dimensions
Score-to-score dimensions fall between interior and exterior dimensions. It is the distance between your box’s scores (the point where the box folds) and also includes the thickness of the corrugated boxes known as material allowances.
How right size Packaging Contribute to Sustainable Packaging?
There is no denying that the packaging industry is the leading contributor to packaging waste. It has caused unimaginable damage to our planet and needs immediate action.
Therefore, green or sustainable packaging is the only way out!
It promotes material optimization, and energy efficiency, and reduces the carbon footprint. Once the brands know the accurate product and box size there is no room for packaging waste.
The cosmetic packaging is designed according to the product length, width, and height. The best part is that it reduces the print and packaging cost and overall improves the work efficacy.
The boxes are printed and delivered shortly. Plus, accurate-size boxes are handy, lightweight, functional, and easy to assemble.
In short, using the right amount of material significantly reduces land and air pollution and balances the ecosystem.
How is frustration-free packaging linked to accurate box dimensions?
Frustration-free packaging is a breath of fresh air in retail packaging. It is recyclable, functional, and secure. It is practical and handy and doesn’t require any opening tools (knives, blades, or scissors).
In addition, there are no extra or empty box spaces. Thus there is no need to stuff the custom cosmetic boxes with excessive packaging materials like paper, bubble wrap, or peanut packaging.
But how is that possible? For frustration-free packaging, it is essential to know the exact box size. The right size packaging provides enough room and protection for the enclosed items. Thus there is no need for cushioning materials.
Therefore it keeps the packaging lightweight, secure, and handy. Plus, it doesn’t require an overbox. As a result, the customers can open the box within 120 seconds and quickly access the products.
Frustration-free packaging and box dimensions go hand in hand. It saves the customers time, money, and energy and promises a wonderful and hassle-free opening experience.
Final thoughts
Calculating box dimensions is very critical to a brand's image. It determines the success rate and offers long-term benefits to cosmetic brands. Besides protection, it helps you win better shelf placement and enhances product exposure. Most importantly, the right size cream boxes elevate the user's experience and turn them into repeat business. Therefore, if you want great value for money calculating the box dimension is a no-brainer. It is worth the results!
